Tiens fold-out brochure
I designed the Tiens fold-out brochure with a vibrant and structured aesthetic, with information on benefits and recommended dosage of their products.
The design of Tiens' fold-out brochure was a challenge that combined creativity and functionality. Tiens is a Chinese multinational company specialized in multilevel marketing. It is dedicated to the development and sale of innovative products for health, household appliances, personal care and home. Its products are based on ancient Chinese medicine, prioritizing balance and prevention. With a presence in more than 40 million homes worldwide, Tiens needed an effective graphic piece.
The brochure was to include information about each product in the food line. It focused on the benefits and recommended dosage of each one. One of the main challenges was to organize all this information in a clear way. Print space was limited, so an orderly structure had to be maintained. The information had to be legible without compromising aesthetics.
To achieve this, I designed a well-structured and balanced visual scheme. I used a vibrant color palette aligned with Tiens' identity. The graphic elements highlighted the most important information without overloading the design. I took care of every detail to maintain visual dynamism.
The brochure had to facilitate the understanding of the content without generating confusion. I used icons and graphic elements to improve readability. The chosen typography allowed the texts to be clear and accessible. I organized each section strategically to improve navigation.
Subsequently, the design of the Tiens fold-out brochure served as the basis for other material. I created a diptych with information about personal hygiene products. This new design kept the visual and organizational essence of the initial brochure.
The final result was an eye-catching and functional material. I presented the information in a clear, aesthetic and efficient way. This design helped reinforce Tiens' identity and commitment to wellness.
Here are some other projects I did for this client: Tiens.
You can see the company's website here: www.tiens.com (Their products are great).
You can also see the other advertising designs that I have done here.