{"id":5839,"date":"2014-12-17T13:36:00","date_gmt":"2014-12-17T13:36:00","guid":{"rendered":"https:\/\/lilliambc.com\/?post_type=rainbow_projects&#038;p=5839"},"modified":"2025-03-05T21:33:38","modified_gmt":"2025-03-05T21:33:38","slug":"logo-de-merluza-oceanica","status":"publish","type":"rainbow_projects","link":"https:\/\/confettidg.com\/en\/projects\/logo-de-merluza-oceanica\/","title":{"rendered":"Merluza Oce\u00e1nica Logo"},"content":{"rendered":"<p>The Merluza Oce\u00e1nica logo represents the visual identity of a company dedicated to the production, packaging and distribution of seafood products. I designed a logo that conveys freshness, quality and variety, ensuring that it reflected the essence of the business. The proposal included a simple, modern and versatile design, capable of adapting to packaging, labels and promotional material.<\/p>\r\n\r\n\r\n\r\n<p>I wanted Merluza Oce\u00e1nica's logo to reflect the diversity of seafood products, from fish to shellfish. To achieve this, I combined visual elements inspired by marine forms with a clear and professional typography. The chromatic choice included blue and gray tones, evoking the freshness of the ocean and the seriousness of the brand.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1060\" height=\"707\" data-id=\"5840\" class=\"wp-image-5840\" title=\"Merluza Oce\u00e1nica Logo - Color\" src=\"https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-color.webp\" alt=\"Logo de Merluza Oce\u00e1nica - Color\" srcset=\"https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-color.webp 1060w, https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-color-600x400.webp 600w, https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-color-300x200.webp 300w, https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-color-1024x683.webp 1024w, https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-color-768x512.webp 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1060\" height=\"707\" data-id=\"5841\" class=\"wp-image-5841\" title=\"Merluza Oce\u00e1nica Logo - Diapo\" src=\"https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-diapo.webp\" alt=\"Logo de Merluza Oce\u00e1nica - Diapo\" srcset=\"https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-diapo.webp 1060w, https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-diapo-600x400.webp 600w, https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-diapo-300x200.webp 300w, https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-diapo-1024x683.webp 1024w, https:\/\/confettidg.com\/wp-content\/uploads\/2025\/02\/merluza-oceanica1060-diapo-768x512.webp 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>The company was looking for a clean and timeless design that could stand out in a competitive market. I designed the logo with a balanced structure and flowing lines, ensuring its legibility in different applications. From product labels to advertising material, the logo maintains its identity and conveys confidence to consumers.<\/p>\r\n\r\n\r\n\r\n<p>Although the project did not materialize, Merluza Oce\u00e1nica's logo was approved by the client. I focused on creating a coherent visual identity that communicated the essence of the brand and its commitment to quality. The result was a versatile, functional design aligned with the seafood industry.<\/p>\r\n\r\n\r\n\r\n<p>You can also see other designs of Graphic Identity that I made <strong><a title=\"\" href=\"https:\/\/confettidg.com\/en\/projects-cat\/identidad\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>I designed the logo for Merluza Oce\u00e1nica, a seafood company, with a clear and versatile image that reflects its focus on seafood.<\/p>","protected":false},"featured_media":5842,"menu_order":0,"template":"","etiqueta-de-proyecto":[194,99,55,117,195,115,116,113,114,193,192,196,100],"rainbow_projects_category":[39],"class_list":["post-5839","rainbow_projects","type-rainbow_projects","status-publish","has-post-thumbnail","hentry","etiqueta-de-proyecto-alimento","etiqueta-de-proyecto-caracas","etiqueta-de-proyecto-diseno","etiqueta-de-proyecto-diseno-grafico","etiqueta-de-proyecto-distribuidor","etiqueta-de-proyecto-identidad","etiqueta-de-proyecto-identidad-grafica","etiqueta-de-proyecto-logo","etiqueta-de-proyecto-logotipo","etiqueta-de-proyecto-mar","etiqueta-de-proyecto-marino","etiqueta-de-proyecto-productor","etiqueta-de-proyecto-venezuela","rainbow_projects_category-identidad"],"acf":[],"_links":{"self":[{"href":"https:\/\/confettidg.com\/en\/wp-json\/wp\/v2\/rainbow_projects\/5839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/confettidg.com\/en\/wp-json\/wp\/v2\/rainbow_projects"}],"about":[{"href":"https:\/\/confettidg.com\/en\/wp-json\/wp\/v2\/types\/rainbow_projects"}],"version-history":[{"count":0,"href":"https:\/\/confettidg.com\/en\/wp-json\/wp\/v2\/rainbow_projects\/5839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/confettidg.com\/en\/wp-json\/wp\/v2\/media\/5842"}],"wp:attachment":[{"href":"https:\/\/confettidg.com\/en\/wp-json\/wp\/v2\/media?parent=5839"}],"wp:term":[{"taxonomy":"etiqueta-de-proyecto","embeddable":true,"href":"https:\/\/confettidg.com\/en\/wp-json\/wp\/v2\/etiqueta-de-proyecto?post=5839"},{"taxonomy":"rainbow_projects_category","embeddable":true,"href":"https:\/\/confettidg.com\/en\/wp-json\/wp\/v2\/rainbow_projects_category?post=5839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}